Document
THIS MODULE IS PART OF THE GROWTH MARKETING CERTIFICATE

Rapid Experimentation in Growth Marketing

Learn the steps of experiment design. Discover how to develop ideas, create tests, and analyse results. Gain the skills needed to conduct effective and insightful experiments.
5 main lessons
2 exercises
Module length:60 minutes

Start Learning
Why this module matters
Foster Innovation

Experimentation is key in growth marketing to test new ideas and innovate quickly.

Data-Driven Decisions

Gathering and analysing data through experiments ensures that marketing strategies are grounded in evidence.

Optimise Strategies

Using frameworks like BRASS and PIES helps prioritise and refine marketing initiatives for maximum impact.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand why experimentation is important in growth marketing.

  • Learn how to gather ideas by tapping into data and fundamentals.

  • Learn how to use BRASS and PIES to rank ideas.

  • Learn how to design and run an experiment.

  • Analyse and understand results (study the data).

Practice with hands-on exercises

Outline and execute your own experiment using data-driven insights to test and refine marketing strategies in 25 minutes

Instructor

Alain Abou Atmeh

Growth Marketing Strategist

Alain started in social media marketing during its peak and now excels in growth marketing, with a special focus on B2B strategies and AI-driven marketing solutions. He has helped several companies grow through social platforms and now specializes in email marketing, SEO, customer support, and performance marketing. Alain’s approach involves practical training and developing effective strategies for businesses. As a growth marketing trainer, he helps learners master the technicalities of digital marketing, the growth mindset, and overcoming blockers. Alain emphasizes clear, actionable advice to foster growth and innovation. Outside of work, he’s a self-taught musician, keen on sharing insights about marketing trends and music. You can connect with Alain on LinkedIn via this link.

Next Steps

Below are relevant modules to enhance your knowledge and skills!