THIS MODULE IS PART OF THE GROWTH MARKETING CERTIFICATE

Top-Funnel Marketing: Awareness and Acquisition

Explore how to build brand awareness and attract new customers at the top of the marketing funnel, expanding your reach and generating leads.
2 main lessons
2 exercises
Module length:65 minutes

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Why this module matters
Maximise Reach

Understanding top-funnel marketing helps you reach a wider audience, increasing brand visibility and awareness.

Effective Engagement

By choosing the right awareness channels, you can engage potential customers early in their journey, leading to higher conversion rates.

Competitive Edge

Spying on competitors and optimising landing pages enables you to stay ahead in the market by leveraging insights and improving customer acquisition strategies.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Learn how to choose your awareness channels and spy on your competitors.

  • Learn how to create your own marketing tools and leverage them as channels.

  • Dive through the six conversion factors of landing page optimisation.

Practice with hands-on exercises

Conduct a Lift Model analysis to evaluate conversion factors on your website, identify blockers, and propose improvements in 25 minutes

Instructor

Alain Abou Atmeh

Growth Marketing Strategist

Alain started in social media marketing during its peak and now excels in growth marketing, with a special focus on B2B strategies and AI-driven marketing solutions. He has helped several companies grow through social platforms and now specializes in email marketing, SEO, customer support, and performance marketing. Alain’s approach involves practical training and developing effective strategies for businesses. As a growth marketing trainer, he helps learners master the technicalities of digital marketing, the growth mindset, and overcoming blockers. Alain emphasizes clear, actionable advice to foster growth and innovation. Outside of work, he’s a self-taught musician, keen on sharing insights about marketing trends and music. You can connect with Alain on LinkedIn via this link.

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