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THIS MODULE IS PART OF THE GROWTH MARKETING CERTIFICATE

Mid-Funnel Marketing: Activation and Retention Strategies

This module delves into Activation and Retention, emphasising the role of the 'Wow Moment' in driving user activation and how it links to sustained customer retention, thereby fostering long-term business success.
2 main lessons
2 exercises
Module length:60 minutes

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Why this module matters
Enhance User Experience

Identifying and optimising the WOW moment improves user engagement and satisfaction, leading to higher conversion rates.

Boost Retention

Defining retention strategies and leveraging data helps in keeping users engaged, reducing churn, and fostering long-term loyalty.

Data-Driven Growth

Applying data-driven tactics ensures that activation and retention strategies are effective and continually improving.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Learn how to define your WOW moment and apply tactics to drive users to it.

  • Learn how to define retention and leverage data to improve it.

Practice with hands-on exercises

Expand the funnel to identify WOW moments and develop retention strategies, using data to enhance user activation and retention in 25 minutes

Instructor

Alain Abou Atmeh

Growth Marketing Strategist

Alain started in social media marketing during its peak and now excels in growth marketing, with a special focus on B2B strategies and AI-driven marketing solutions. He has helped several companies grow through social platforms and now specializes in email marketing, SEO, customer support, and performance marketing. Alain’s approach involves practical training and developing effective strategies for businesses. As a growth marketing trainer, he helps learners master the technicalities of digital marketing, the growth mindset, and overcoming blockers. Alain emphasizes clear, actionable advice to foster growth and innovation. Outside of work, he’s a self-taught musician, keen on sharing insights about marketing trends and music. You can connect with Alain on LinkedIn via this link.

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