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THIS MODULE IS PART OF THE GROWTH MARKETING CERTIFICATE

Data-Driven Growth Marketing

Learn about how data has changed over time, the difference between quantitative and qualitative data, and how these types of data can work together to help you analyse things better and make smarter decisions.
2 main lessons
1 exercise
Module length:61 minutes

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Why this module matters
Optimised Strategies

Understanding data and lean analytics helps optimise marketing strategies and improve decision-making processes.

Informed Insights

Differentiating between quantitative and qualitative data allows for comprehensive analysis and better understanding of customer behaviour.

Efficient Testing

Conducting user tests, like the five-second test, provides rapid feedback for refining marketing efforts and enhancing user experience.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand the importance of data and lean analytics.

  • Learn the difference between quantitative and qualitative data and how each is used.c

Practice with hands-on exercises

Create a five-second user test to gather quick insights and improve your marketing approach in 10 minutes

Instructor

Alain Abou Atmeh

Growth Marketing Strategist

Alain started in social media marketing during its peak and now excels in growth marketing, with a special focus on B2B strategies and AI-driven marketing solutions. He has helped several companies grow through social platforms and now specializes in email marketing, SEO, customer support, and performance marketing. Alain’s approach involves practical training and developing effective strategies for businesses. As a growth marketing trainer, he helps learners master the technicalities of digital marketing, the growth mindset, and overcoming blockers. Alain emphasizes clear, actionable advice to foster growth and innovation. Outside of work, he’s a self-taught musician, keen on sharing insights about marketing trends and music. You can connect with Alain on LinkedIn via this link.

Next Steps

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