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Growth Loops in virality.
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Data in revenue.
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Revenue marketing.
Bottom-Funnel Marketing: Revenue, CLTV, and Virality
Why this module matters
Learning Goals
A detailed breakdown of the main learning goals for this module
Practice with hands-on exercises
Develop and refine growth loops to enhance referral strategies and maximise revenue potential by analysing data and identifying key customer motivators in 60 minutes.
Instructor
Alain Abou Atmeh
Growth Marketing Strategist
Alain started in social media marketing during its peak and now excels in growth marketing, with a special focus on B2B strategies and AI-driven marketing solutions. He has helped several companies grow through social platforms and now specializes in email marketing, SEO, customer support, and performance marketing. Alain’s approach involves practical training and developing effective strategies for businesses. As a growth marketing trainer, he helps learners master the technicalities of digital marketing, the growth mindset, and overcoming blockers. Alain emphasizes clear, actionable advice to foster growth and innovation. Outside of work, he’s a self-taught musician, keen on sharing insights about marketing trends and music.
You can connect with Alain on LinkedIn via this link.
Next Steps
Below are relevant modules to enhance your knowledge and skills!
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Data-Driven Growth Marketing
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CourseExplore how to build brand awareness and attract new customers at the top of the marketing funnel, expanding your reach and generating leads.
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Bottom-Funnel Marketing: Revenue, CLTV, and Virality
CourseUnderstand bottom-of-the-funnel strategies, including Customer Lifetime Value (CLV) optimisation and harnessing virality for sustainable growth and increased profitability.