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THIS MODULE IS PART OF THE DIGITAL MARKETING CERTIFICATE

Retargeting and Email Marketing Best Practices

Engage website visitors using pixels and run successful email marketing campaigns to re-engage and retain your audience.
2 main lessons
1 exercise
Module length:60 minutes

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Why this module matters
Enhanced Customer Engagement

Retargeting and email marketing allow you to reconnect with potential customers who have shown interest in your brand, increasing the likelihood of conversions by keeping your brand top-of-mind.

Personalised Marketing Strategies

By utilizing data-driven insights, you can create tailored email campaigns and retargeting ads that resonate with your audience, leading to higher engagement and better response rates.

Improved Conversion Rates

Combining retargeting with email marketing provides multiple touchpoints with your audience, which can significantly improve your conversion rates by nurturing leads through the sales funnel.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand how to use custom audiences to retarget website visitors and users who engage with your content.

  • Understand the best practices for creating an email marketing campaign to retarget your audience.

Practice with hands-on exercises

The exercise involves designing a retargeting campaign, focusing on creating compelling ads and strategies to re-engage visitors who have previously interacted with your brand, aiming to convert them into loyal customers.

Instructor

Tarek Reslan

Growth Marketing Expert

Tarek is an experienced marketing strategist and speaker who has worked in digital and growth marketing for over 9 years. As Growth Tribe's senior growth marketing expert, he has trained and coached over 4,000 professionals on growth strategies across various industries. Fascinated by AI's potential in marketing, Tarek is constantly exploring its applications. His strength lies in crafting effective digital and growth marketing strategies. In his free time, he enjoys creating and sharing explainer videos on his YouTube channel. You can connect with Tarek on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: