THIS MODULE IS PART OF THE DIGITAL MARKETING CERTIFICATE

Paid Media for Targeted Audience Engagement

Prioritise the relevant paid channels for your business, explore effective targeting strategies across different digital advertising platforms, and learn best practices for creating compelling ad copy and visuals.
4 main lessons
2 exercises
Module length: 80 minutes

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Why this module matters
Increased Brand Visibility

Paid media and advertising help you reach a broader audience quickly, boosting your brand’s visibility and ensuring your message is seen by the right people.

Targeted Campaigns

By leveraging advanced targeting options, you can create highly focused advertising campaigns that reach specific demographics, increasing the effectiveness of your marketing efforts.

Measurable ROI

Paid media allows for precise tracking of campaign performance, enabling you to measure return on investment and make data-driven adjustments to maximise your marketing budget.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand the general structure of an ad campaign.

  • Understand how to prioritise your channels.

  • Understand the best practices for advertising on different social media platforms.

  • Understand how to analyse the performance of your ad campaigns.

Practice with hands-on exercises

The exercise involves ranking marketing channels based on their effectiveness for your target audience and designing an ad campaign that leverages the most impactful channels to maximise reach and engagement.

Instructor

Tarek Reslan

Growth Marketing Expert

Tarek is an experienced marketing strategist and speaker who has worked in digital and growth marketing for over 9 years. As Growth Tribe's senior growth marketing expert, he has trained and coached over 4,000 professionals on growth strategies across various industries. Fascinated by AI's potential in marketing, Tarek is constantly exploring its applications. His strength lies in crafting effective digital and growth marketing strategies. In his free time, he enjoys creating and sharing explainer videos on his YouTube channel. You can connect with Tarek on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: