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THIS MODULE IS PART OF THE DIGITAL MARKETING CERTIFICATE

Content Marketing Strategy

Improve your content strategy! Learn how to pick trending and relevant topics, amplify reach through SEO, and harness the power of organic social media channels to propel your content strategy to new heights.
4 main lessons
1 exercise
Module length:70 minutes

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Why this module matters
Increase brand awareness

Creating and sharing valuable content helps increase your brand's visibility and reach, making your business more recognisable to your target audience.

Stronger Customer Relationships

Content that resonates with your audience fosters trust and loyalty, leading to deeper connections and long-term relationships with your customers.

Enhanced SEO

Quality content improves your search engine rankings, driving more organic traffic to your website and increasing your online presence.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Identify the most trending and relevant topics to your audience.

  • Understand how to distribute your content using SEO and measure its effectiveness.

  • Understand how to distribute your content using social media platforms.

Practice with hands-on exercises

The exercise involves identifying key topics and keywords relevant to your persona, allowing you to create targeted content and strategies that resonate with your audience.

Instructor

Tarek Reslan

Growth Marketing Expert

Tarek is an experienced marketing strategist and speaker who has worked in digital and growth marketing for over 9 years. As Growth Tribe's senior growth marketing expert, he has trained and coached over 4,000 professionals on growth strategies across various industries. Fascinated by AI's potential in marketing, Tarek is constantly exploring its applications. His strength lies in crafting effective digital and growth marketing strategies. In his free time, he enjoys creating and sharing explainer videos on his YouTube channel. You can connect with Tarek on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: