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THIS MODULE IS PART OF THE DIGITAL PRODUCT MANAGEMENT & STRATEGY CERTIFICATE

Product-Market Fit: Prototyping, MVPs, and Testing

Make your product a hit. Create a smart product strategy, validate your product's core value with prototyping and MVPs, and adopt iterative methods for success, all while focusing on customers.
3 main lessons
1 exercise
Module length:200 minutes

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Why this module matters
Solve Real Problems

Prototyping and MVPs allow product managers to address real-world customer issues effectively, bringing innovative solutions to market.

Validate Ideas

Testing prototypes helps validate assumptions, ensuring that the product aligns with customer needs and expectations.

Bridge Gaps

Setting up MVPs serves as a critical step between identifying problems and developing full-fledged solutions, streamlining the product development process.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand product strategy and principles.

  • Learn about prototyping and lean testing.

  • Explore the development of a minimum viable product (MVP).

Practice with hands-on exercises

Design and scope your first MVP by defining customer problems, establishing value propositions, and prioritising features using the Kano Model in 60 minutes.

Instructor

Jovana Tokic

Product Management Expert

Jovana, who likes to go by "Jo," is an experienced product manager and strategist with a decade of expertise in product management and leadership across various industries. She believes that product management is a creative field requiring proper creative leadership. Jo has managed technical platforms and IoT products, emphasizing that creativity, intuition, and humanity are just as crucial as intelligence, science, and skill in creating great products. Passionate about crafting and executing effective strategies, she guides teams in building customer-centric, innovative products. Join her on this exciting learning journey. You can connect with Jo on LinkedIn via this link.

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