Document
THIS MODULE IS PART OF THE DIGITAL PRODUCT MANAGEMENT & STRATEGY CERTIFICATE

Product Alignment: Objectives and Key Results

Measure the success of your product and MVP linked to business and customer experience objectives.
2 main lessons
1 exercise
Module length:182 minutes

Start Learning
Why this module matters
Clear Direction

Setting clear goals and measurable objectives ensures product teams are aligned and focused on achieving desired outcomes.

Strategic Measurement

Defining key results allows for effective measurement of product success and alignment with business objectives.

Data-Driven Decisions

Utilising data helps validate assumptions and guide product strategy, leading to informed decision-making.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand product strategy and principles.

  • Learn about prototyping and lean testing.

  • Explore the development of a minimum viable product (MVP).

Practice with hands-on exercises

Design and scope your first MVP by defining customer problems, establishing value propositions, and prioritising features using the Kano Model in 60 minutes.

Instructor

Jovana Tokic

Product Management Expert

Jovana, who likes to go by "Jo," is an experienced product manager and strategist with a decade of expertise in product management and leadership across various industries. She believes that product management is a creative field requiring proper creative leadership. Jo has managed technical platforms and IoT products, emphasizing that creativity, intuition, and humanity are just as crucial as intelligence, science, and skill in creating great products. Passionate about crafting and executing effective strategies, she guides teams in building customer-centric, innovative products. Join her on this exciting learning journey. You can connect with Jo on LinkedIn via this link.

Next Steps

Below are relevant modules to enhance your knowledge and skills!