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THIS MODULE IS PART OF THE DIGITAL PRODUCT MANAGEMENT & STRATEGY CERTIFICATE

Craft the Product Mission, Vision, and Value Proposition

Shape your product's direction. Develop a clear product mission, vision, and value proposition to guide your product's purpose and resonate with your audience.
2 main lessons
2 exercises
Module length:108 minutes

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Why this module matters
Strategic Direction

Defining the product mission and vision provides a clear strategic direction for the team and aligns efforts across the organisation.Customer Focus

Customer Focus

Crafting a compelling value proposition ensures that product development focuses on delivering tangible benefits to customers.

Prioritisation

Identifying solution creep among real problems helps prioritise feature requests and align them with the product's core objectives.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Product mission and vision: Where are we going, and why?

  • Value proposition: Building benefits.

Practice with hands-on exercises

Enhance your product's mission and vision statements by analysing examples from leading companies and addressing feature requests to identify solution creep. Develop clear, customer-focused objectives that guide product development and ensure alignment with strategic goals in 60 minutes.

Instructor

Jovana Tokic

Product Management Expert

Jovana, who likes to go by "Jo," is an experienced product manager and strategist with a decade of expertise in product management and leadership across various industries. She believes that product management is a creative field requiring proper creative leadership. Jo has managed technical platforms and IoT products, emphasizing that creativity, intuition, and humanity are just as crucial as intelligence, science, and skill in creating great products. Passionate about crafting and executing effective strategies, she guides teams in building customer-centric, innovative products. Join her on this exciting learning journey. You can connect with Jo on LinkedIn via this link.

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