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THIS MODULE IS PART OF THE DIGITAL PRODUCT MANAGEMENT & STRATEGY CERTIFICATE

Product Management Concepts

Understand the product manager role and key concepts of product management, including competitor analysis, identifying audiences, and mastering strategic differentiation.
2 main lessons
1 exercise
Module length:115 minutes

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Why this module matters
Define Roles

Understanding the product manager's role and responsibilities is essential for effective product development and leadership.

Market Positioning

Conducting competitor analysis and identifying audiences helps differentiate products and refine strategic positioning.

Strategic Differentiation

Mastering strategic differentiation ensures that products stand out in the marketplace, attracting and retaining customers.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Know your role: Product and the role of the product manager.

  • Know your market: How do you stand out to your customer?

Practice with hands-on exercises

Conduct a competitor analysis to evaluate market positioning and identify opportunities for strategic differentiation in 45 minutes.

Instructor

Jovana Tokic

Product Management Expert

Jovana, who likes to go by "Jo," is an experienced product manager and strategist with a decade of expertise in product management and leadership across various industries. She believes that product management is a creative field requiring proper creative leadership. Jo has managed technical platforms and IoT products, emphasizing that creativity, intuition, and humanity are just as crucial as intelligence, science, and skill in creating great products. Passionate about crafting and executing effective strategies, she guides teams in building customer-centric, innovative products. Join her on this exciting learning journey. You can connect with Jo on LinkedIn via this link.

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