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THIS MODULE IS PART OF THE DIGITAL COMMUNICATION CERTIFICATE

Persuasive Digital Communication

Unlock the power of communication theory to craft compelling messages that persuade. Learn to analyse and create persuasive content in the digital era.
4 main lessons
1 exercise
Module length: 140 minutes

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Why this module matters
Enhanced Influence

Mastering persuasive digital communication enables you to effectively influence and engage audiences, whether for marketing, advocacy, or personal branding.

Improved Engagement

Understanding how to craft compelling messages helps increase audience interaction and retention, making your digital content more impactful.

Strategic Messaging

Being skilled in persuasive communication allows you to tailor your messages to different digital platforms, optimizing for the best outcomes and achieving your goals more efficiently.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand the principles of relevant persuasive theory and influence in communication

  • What does persuasive communication look like in the digital world?

  • Understand the current digital communication landscape and its trends and developments

  • Leverage industry-leading practices and techniques

Practice with hands-on exercises

In this exercise, we'll dive deep into the art and science of persuasion by using our Heuristic Analysis Checklist. Your task will be to critically evaluate various use case messages and rank them based on their effectiveness in persuasive communication.

Ready to obtain the skills below?

Communications
Digital Persuasion
User Engagement

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Instructors

Ryan Millar

Digital Communications Expert

Ryan Millar is a Canadian-born Amsterdam-based coach and communications consultant. He leans heavily on the tools he gained as an improviser and actor to help people communicate more effectively, on the page or on the stage. He's also the host of Growth Tribe's Digital Communications Certificate course. His latest book, on the art of public speaking, is called “The Confident Presenter”. It offers people encouragement, insights, and exercises to help them become more confident, competent and comfortable when presenting. His first book, TAKE IT EASY, is full of observations and insights to help improvisers get a different perspective on their craft. You can connect with Ryan on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: