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THIS MODULE IS PART OF THE DIGITAL COMMUNICATION CERTIFICATE

Data-Informed Digital Communications

Utilise data for targeted engagement. Understand and connect with your audience effectively through data-informed digital communication strategies.
4 main lessons
1 exercise
Module length: 162 minutes

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Why this module matters
Targeted Messaging

Using data insights allows you to tailor messages specifically to your audience's preferences and behaviors, resulting in more effective and engaging communication.

Measurable Outcomes

Data-informed strategies provide clear metrics and analytics, enabling you to track the success of your communications and make adjustments as needed.

Increased ROI

By leveraging data, you can optimise resource allocation and communication strategies, leading to a higher return on investment and more efficient use of marketing budgets

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand user personas, the AIDAR funnel, and the emotional journey map

  • Collect data and feedback and turn them into actionable insights

  • Understand how to A/B test different messages and evaluate their effectiveness

  • Leverage creative translations and localisation to expand into new languages and regions

Practice with hands-on exercises

This exercise is all about getting to know your audience. By the end of this exercise, you'll be able to fill out the persona canvas.

Instructors

Ryan Millar

Digital Communications Expert

Ryan Millar is a Canadian-born Amsterdam-based coach and communications consultant. He leans heavily on the tools he gained as an improviser and actor to help people communicate more effectively, on the page or on the stage. He's also the host of Growth Tribe's Digital Communications Certificate course. His latest book, on the art of public speaking, is called “The Confident Presenter”. It offers people encouragement, insights, and exercises to help them become more confident, competent and comfortable when presenting. His first book, TAKE IT EASY, is full of observations and insights to help improvisers get a different perspective on their craft. You can connect with Ryan on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: