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THIS MODULE IS PART OF THE SALES & BUSINESS DEVELOPMENT CERTIFICATE

Optimising Sales Pipelines with Tech & Data Analytics

Quantify your sales process and optimise your sales pipeline with CRM tools and technology.
4 main lessons
1 exercise
Module length:158 minutes

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Why this module matters
Enhanced Efficiency

Leveraging technology and data analytics streamlines the sales process, enabling faster lead qualification and follow-ups.

Data-Driven Insights

Analyzing sales data helps you pinpoint bottlenecks and understand customer behaviors, guiding more strategic sales decisions.

Increased Conversion Rates

By utilizing tech and analytics, you can better predict and meet customer needs, significantly improving your conversion rates.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand business intelligence and how it can be used to drive business success.

  • Use business tools such as CRM software, sales automation, and data analytics tools to evaluate the health of your pipeline and finances.

  • Use the insights from the business intelligence tools and the sales pipeline to identify strategic improvements.

Practice with hands-on exercises

With this exercise, you will review a sales process and decide how to measure each step. You will also analyse your data and propose ways to optimise the process.

Instructor

Auke Boersma

Sales and Business Development Expert

Auke is a progressive, results-driven executive with over 23 years of international experience in digital media, technology, and advertising across EMEA and APAC. He has a solid track record of managing and growing businesses in these regions, successfully launching and scaling four different startups. As the founder of Auke Boersma Consultancy, he works with a diverse portfolio of clients, helping them accelerate growth, optimize performance, and achieve their goals. Auke brings a no-nonsense, pragmatic approach to every project, fuelled by his passion for success and efficiency. Connect with Auke on LinkedIn to learn more. You can connect with Auke on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: