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THIS MODULE IS PART OF THE SALES & BUSINESS DEVELOPMENT CERTIFICATE

Commercial Growth and Diversification

Explore techniques for product development, market expansion, and personal growth to drive commercial success in sales and business development.
3 main lessons
1 exercise
Module length:176 minutes

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Why this module matters
Expanding Market Reach

Diversification strategies help you tap into new markets and customer segments, broadening your commercial footprint.

Risk Mitigation

By diversifying your product lines and markets, you reduce dependency on a single source of revenue, enhancing business stability.

Sustainable Growth

Implementing growth strategies that include diversification ensures long-term business viability and continuous revenue streams.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Identify new business opportunities for commercial growth and expansion.

  • Evaluate and select growth areas.

  • Develop an expansion strategy.

Practice with hands-on exercises

Create a personal growth strategy by rating your current skills and desiging a development plan in accordance with the sales process.

Instructor

Auke Boersma

Sales and Business Development Expert

Auke is a progressive, results-driven executive with over 23 years of international experience in digital media, technology, and advertising across EMEA and APAC. He has a solid track record of managing and growing businesses in these regions, successfully launching and scaling four different startups. As the founder of Auke Boersma Consultancy, he works with a diverse portfolio of clients, helping them accelerate growth, optimize performance, and achieve their goals. Auke brings a no-nonsense, pragmatic approach to every project, fuelled by his passion for success and efficiency. Connect with Auke on LinkedIn to learn more. You can connect with Auke on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: