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THIS MODULE IS PART OF THE SALES & BUSINESS DEVELOPMENT CERTIFICATE

Creating a Sales Strategy

Learn the significance of sales strategies, define key elements, identify success factors, and create strategies aligned with company objectives.
4 main lessons
1 exercise
Module length:128 minutes

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Why this module matters
Efficient Sales Process

Learn to streamline your sales approach, reducing time from contact to close.

Customer Alignment

Better understand and meet your target market's needs, increasing customer satisfaction.

Boosted Revenue

Master strategies to maximize sales opportunities, enhancing both initial and repeat business.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand the importance of a sales strategy.

  • Define the elements of a sales strategy.

  • Identify key criteria that lead to the success or failure of a sales strategy

  • Create a sales strategy that aligns with the company’s goals, mission, and values. deo

Practice with hands-on exercises

In this exercise, you'll create a sales presentation as an important part of your sales strategy. To help you do that, you can follow our step by step guide.

Instructor

Auke Boersma

Sales and Business Development Expert

Auke is a progressive, results-driven executive with over 23 years of international experience in digital media, technology, and advertising across EMEA and APAC. He has a solid track record of managing and growing businesses in these regions, successfully launching and scaling four different startups. As the founder of Auke Boersma Consultancy, he works with a diverse portfolio of clients, helping them accelerate growth, optimize performance, and achieve their goals. Auke brings a no-nonsense, pragmatic approach to every project, fuelled by his passion for success and efficiency. Connect with Auke on LinkedIn to learn more. You can connect with Auke on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: