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THIS MODULE IS PART OF THE DESIGN THINKING CERTIFICATE

Iterative Design

This module focuses on prototyping and user testing, enabling businesses to refine their designs iteratively. Learning usability heuristics and emotional mapping enhances user experiences and ensures successful product implementation.
5 main lessons
1 exercise
Module length:118 minutes

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Why this module matters
Continuous Improvement

Iterative Design promotes refining and enhancing products or solutions through multiple cycles, leading to better quality and effectiveness.

Early Issue Identification

By testing and evaluating iterations early and often, potential issues can be identified and addressed before they become significant problems.

User Feedback Integration

This approach allows for the incorporation of user feedback at various stages, ensuring that the final product meets users' needs and expectations.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Enhance User Experience: Dive deep into usability heuristics to measure and improve how users interact with your designs.

  • Master Essential Design Principles: Grasp the basics of visual hierarchy and explore the value of object-oriented thinking to create solutions that resonate.

  • Drive Innovation Through Insights: Harness the power of user feedback and emotional cues to inspire and refine your innovative projects.

Practice with hands-on exercises

In this exercise, you'll practise the "crazy 8s" method to generate some ideas for new designs.

Instructor

Kevin Hawkins

UX & UI Design Expert

Kevin Hawkins is an award-winning, multi-disciplinary design leader with over 17 years of experience in product design, UI engineering, and data visualization. Currently based in Barcelona, he has lived and worked across the USA, Europe, and Asia. Kevin has led teams at top companies like Glovo, Booking.com, and BookClub, where he managed award-winning design teams, launched innovative products, and scaled customer-centric strategies. A passionate advocate for diversity and inclusion, Kevin is also a seasoned instructor and global public speaker, committed to building inclusive, high-performing teams. You can connect with Kevin on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: