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THIS MODULE IS PART OF THE DESIGN THINKING CERTIFICATE

Design Thinking Fundamentals

This module explores the significance of empathy in design thinking and how it aids businesses in better understanding user needs and pain points, resulting in more customer-centric and successful products or services.
6 main lessons
1 exercise
Module length:210 minutes

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Why this module matters
Innovative Solutions

Design Thinking encourages out-of-the-box thinking, fostering creativity and innovation to develop unique solutions.

User-Centered Approach

This methodology focuses on understanding users' needs and preferences, ensuring that solutions are designed with the end-user in mind.

Effective Problem Solving

By breaking down complex problems and iterating solutions, Design Thinking helps in creating practical and effective outcomes.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Explore Design Thinking: Uncover the essentials of Design Thinking to revolutionize your problem-solving approach.

  • Master the Triple Diamond Process: Delve into the Triple Diamond Process and learn how to apply it to craft solutions that truly resonate with users.

  • Focus on User-Centric Design: Recognize the importance of not being your user and find out how to effectively engage real users to enhance your solutions.

Practice with hands-on exercises

The exercises focuses on creating detailed user personas by gathering and analyzing information on demographics, needs and goals, behaviors, preferred channels, and personality types.

Instructor

Kevin Hawkins

UX & UI Design Expert

Kevin Hawkins is an award-winning, multi-disciplinary design leader with over 17 years of experience in product design, UI engineering, and data visualization. Currently based in Barcelona, he has lived and worked across the USA, Europe, and Asia. Kevin has led teams at top companies like Glovo, Booking.com, and BookClub, where he managed award-winning design teams, launched innovative products, and scaled customer-centric strategies. A passionate advocate for diversity and inclusion, Kevin is also a seasoned instructor and global public speaker, committed to building inclusive, high-performing teams. You can connect with Kevin on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: