Document
THIS MODULE IS PART OF THE DESIGN THINKING CERTIFICATE

Ideation Techniques for Innovation

Delve into creative ideation methods to foster innovation in business. Identifying key performance indicators and areas of opportunity helps drive novel solutions and market-leading products.
4 main lessons
1 exercise
Module length:131 minutes

Start Learning
Why this module matters
Diverse Perspectives

Ideation techniques bring together a variety of perspectives, enabling the exploration of multiple angles and possibilities.

Boost Creativity

These techniques help break conventional thinking patterns, encouraging the generation of fresh and creative ideas.

Enhanced Collaboration

By involving different team members in the ideation process, these techniques foster collaboration and collective problem-solving.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand Ideation: Gain the ability to clearly answer the question: "What is Ideation?"

  • Identify Key Performance Indicators: Learn how to identify and define Key Performance Indicators (KPIs) or other success metrics relevant to your projects.

  • Assess Opportunities for Innovation: Develop skills to identify and assess areas of opportunity and innovation within your field or projects.

Practice with hands-on exercises

Measuring success exercise: In this exercise, we'll ask you to review the success of your current designs by setting up a survey including questions to cover the main outcomes.

Instructor

Kevin Hawkins

UX & UI Design Expert

Kevin Hawkins is an award-winning, multi-disciplinary design leader with over 17 years of experience in product design, UI engineering, and data visualization. Currently based in Barcelona, he has lived and worked across the USA, Europe, and Asia. Kevin has led teams at top companies like Glovo, Booking.com, and BookClub, where he managed award-winning design teams, launched innovative products, and scaled customer-centric strategies. A passionate advocate for diversity and inclusion, Kevin is also a seasoned instructor and global public speaker, committed to building inclusive, high-performing teams. You can connect with Kevin on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: