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THIS MODULE IS PART OF THE DIGITAL MARKETING CERTIFICATE

Google Analytics 4 and Tag Manager

Explore Google Analytics 4, identify crucial marketing metrics, and learn measurement techniques using the latest data analysis tools to supercharge your marketing strategies.
4 main lessons
1 exercise
Module length: 123 minutes

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Why this module matters
Enhanced Data-Driven Decision

Exploring Google Analytics 4 helps you understand and track vital marketing metrics, enabling more informed and strategic decisions based on real-time data.

Optimised Marketing Strategies

By identifying crucial metrics and utilising advanced measurement techniques, you can refine your marketing strategies to better meet your business goals.

Cutting-Edge Analytical Skills

Learning to use the latest data analysis tools equips you with up-to-date skills, ensuring you stay ahead in the ever-evolving landscape of digital marketing.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand the most important metrics you need to track as a digital marketer.

  • Visualise the user’s journey on your website and identify events that you need to track.

  • Learn how to set up Google Analytics 4, Tag Manager, and Hotjar.

Practice with hands-on exercises

The exercise involves setting up Google Analytics 4, Tag Manager, and Hotjar, providing you with the foundational tools to track, analyze, and optimize your website’s performance and user experience.

Instructor

Tarek Reslan

Growth Marketing Expert

Tarek is an experienced marketing strategist and speaker who has worked in digital and growth marketing for over 9 years. As Growth Tribe's senior growth marketing expert, he has trained and coached over 4,000 professionals on growth strategies across various industries. Fascinated by AI's potential in marketing, Tarek is constantly exploring its applications. His strength lies in crafting effective digital and growth marketing strategies. In his free time, he enjoys creating and sharing explainer videos on his YouTube channel. You can connect with Tarek on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: