THIS MODULE IS PART OF THE CONVERSION RATE OPTIMISATION CERTIFICATE

Conversion-Centric Website Optimisation

Learn essential testing methods, including A/B testing, to validate ideas and optimise user experiences.
3 main lessons
1 exercise
Module length: 100 minutes

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Why this module matters
Data-Driven Decision-Making

A/B testing and experimentation empower you to make decisions based on real data, allowing you to optimize your website and marketing strategies with confidence.

Improved Conversion Rates

By testing different variations of your content, design, and calls to action, you can identify what works best for your audience, leading to higher conversion rates.

Continuous Optimisation

Experimentation fosters a culture of continuous improvement, enabling you to regularly refine your strategies and stay ahead of the competition.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand the different types of tests that you can run to validate your hypothesis

  • Launch A/B and multivariate tests and craft personalised experiences

  • Learn how to create a landing page from scratch

Practice with hands-on exercises

The exercise involves creating an A/B test, focusing on designing two variations of a webpage element or marketing asset to compare their performance and determine which one yields better results.

Instructor

Tarek Reslan

Growth Marketing Expert

Tarek is an experienced marketing strategist and speaker who has worked in digital and growth marketing for over 9 years. As Growth Tribe's senior growth marketing expert, he has trained and coached over 4,000 professionals on growth strategies across various industries. Fascinated by AI's potential in marketing, Tarek is constantly exploring its applications. His strength lies in crafting effective digital and growth marketing strategies. In his free time, he enjoys creating and sharing explainer videos on his YouTube channel. You can connect with Tarek on LinkedIn via this link.

Alain Abou Atmeh

Growth Marketing Strategist

Alain started in social media marketing during its peak and now excels in growth marketing, with a special focus on B2B strategies and AI-driven marketing solutions. He has helped several companies grow through social platforms and now specializes in email marketing, SEO, customer support, and performance marketing. Alain’s approach involves practical training and developing effective strategies for businesses. As a growth marketing trainer, he helps learners master the technicalities of digital marketing, the growth mindset, and overcoming blockers. Alain emphasizes clear, actionable advice to foster growth and innovation. Outside of work, he’s a self-taught musician, keen on sharing insights about marketing trends and music. You can connect with Alain on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: