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THIS MODULE IS PART OF THE CONVERSION RATE OPTIMISATION CERTIFICATE

Data-Driven Conversion Rate Optimisation

Gain the skills needed to experiment and analyse website data effectively, extract valuable insights, and make informed decisions to optimise website performance and user experience.
3 main lessons
1 exercise
Module length: 75 minutes

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Why this module matters
Targeted Improvements

Learning how to use website analytics helps you identify the specific areas of your site that need enhancement, ensuring your efforts are focused where they’ll have the most impact.

Efficient Optimisation

By ranking and prioritising your improvement ideas based on potential impact and effort, you can optimise your site more efficiently, achieving better results with less time and resources.

Data-Driven Experimentation

Creating solid hypotheses and setting up experiments allows you to test your ideas with confidence, using data to validate improvements and continuously refine your website’s performance.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Use website analytics to narrow down areas for improvement

  • Rank and prioritise ideas based on impact and ease

  • Formulate hypotheses and design experiments

Practice with hands-on exercises

The exercise involves ranking your improvement ideas based on their potential impact and ease of implementation, formulating hypotheses for the most promising ideas, and designing an experiment to test the top hypothesis.

Instructor

Tarek Reslan

Growth Marketing Expert

Tarek is an experienced marketing strategist and speaker who has worked in digital and growth marketing for over 9 years. As Growth Tribe's senior growth marketing expert, he has trained and coached over 4,000 professionals on growth strategies across various industries. Fascinated by AI's potential in marketing, Tarek is constantly exploring its applications. His strength lies in crafting effective digital and growth marketing strategies. In his free time, he enjoys creating and sharing explainer videos on his YouTube channel. You can connect with Tarek on LinkedIn via this link.

Alain Abou Atmeh

Growth Marketing Strategist

Alain started in social media marketing during its peak and now excels in growth marketing, with a special focus on B2B strategies and AI-driven marketing solutions. He has helped several companies grow through social platforms and now specializes in email marketing, SEO, customer support, and performance marketing. Alain’s approach involves practical training and developing effective strategies for businesses. As a growth marketing trainer, he helps learners master the technicalities of digital marketing, the growth mindset, and overcoming blockers. Alain emphasizes clear, actionable advice to foster growth and innovation. Outside of work, he’s a self-taught musician, keen on sharing insights about marketing trends and music. You can connect with Alain on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: