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THIS MODULE IS PART OF THE CONVERSION RATE OPTIMISATION CERTIFICATE

CRO A/B Testing and Landing Page Design

Optimise website functionality, implementing conversion copywriting techniques, and employing conversion design strategies to maximise user engagement and drive higher conversion rates.
3 main lessons
1 exercise
Module length: 90 minutes

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Why this module matters
Higher Conversion Rates

Conversion-centric website optimisation focuses on refining your website's design and functionality to turn visitors into customers, directly impacting your business’s bottom line.

Enhanced User Experience

By optimising your website with a conversion-centric approach, you create a seamless and intuitive experience for users, making it easier for them to take desired actions.

Increased Revenue Potential

Implementing strategies that prioritise conversions ensures that your website not only attracts visitors but also effectively guides them through the sales funnel, ultimately boosting revenue.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Identifying conversion drivers/killers related to functionality

  • Identifying conversion drivers/killers related to copywriting

  • Identifying conversion drivers/killers related to design

Practice with hands-on exercises

The exercise involves looking at the CRO checklist shared in this module and selecting the items you feel are missing or can be improved on your page, focusing on optimizing elements that enhance user experience and increase conversions.

Instructor

Alain Abou Atmeh

Growth Marketing Strategist

Alain started in social media marketing during its peak and now excels in growth marketing, with a special focus on B2B strategies and AI-driven marketing solutions. He has helped several companies grow through social platforms and now specializes in email marketing, SEO, customer support, and performance marketing. Alain’s approach involves practical training and developing effective strategies for businesses. As a growth marketing trainer, he helps learners master the technicalities of digital marketing, the growth mindset, and overcoming blockers. Alain emphasizes clear, actionable advice to foster growth and innovation. Outside of work, he’s a self-taught musician, keen on sharing insights about marketing trends and music. You can connect with Alain on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: