THIS MODULE IS PART OF THE CONVERSION RATE OPTIMISATION CERTIFICATE

Fundamentals of CRO

Identify conversion goals, analyse website pages compared to landing pages, assess visitor intent levels, and apply the GROWS process for optimal digital performance.
3 main lessons
1 exercise
Module length: 80 minutes

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Why this module matters
Strong Foundation for Growth

Understanding the fundamentals of CRO provides you with a solid foundation to turn website visitors into customers, setting the stage for more advanced strategies.

Understanding Types of Website Visitors

Gaining insight into the different types of website visitors allows you to tailor your strategies to meet their needs, which is crucial for effective CRO.

Smarter Decisions

Knowing your customers' needs and behaviors helps you make informed choices, leading to better marketing efforts.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand the difference between a website and a landing page

  • Understand the different types of website visitors

  • Understand what the GROWS process is and how to apply it in a CRO audit

Practice with hands-on exercises

The exercise involves identifying the 'jobs to be done' for your target audience, focusing on understanding their needs and motivations so you can tailor your website to effectively address and solve their specific problems.

Instructor

Tarek Reslan

Growth Marketing Expert

Tarek is an experienced marketing strategist and speaker who has worked in digital and growth marketing for over 9 years. As Growth Tribe's senior growth marketing expert, he has trained and coached over 4,000 professionals on growth strategies across various industries. Fascinated by AI's potential in marketing, Tarek is constantly exploring its applications. His strength lies in crafting effective digital and growth marketing strategies. In his free time, he enjoys creating and sharing explainer videos on his YouTube channel. You can connect with Tarek on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: