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THIS MODULE IS PART OF THE DATA VISUALISATION & STORYTELLING CERTIFICATE

Enhancing Data Stories with an Audience-Centric Approach

Make your data stories better by knowing your audience, adding easy-to-understand comparisons, and creating interesting characters to bring out feelings and make stronger connections.
3 main lessons
1 exercise
Module length:90 minutes

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Why this module matters
Make Data Relatable

Considering your audience will create the bridge to make your data story (and the data) relatable to them.

Drive Engagement

Using characters in your data story makes it relatable and engaging.

Create Clarity

Analogies and comparisons are fantastic ways to translate complex topics into something easy to understand.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understanding your audience

  • Developing analogies

  • Developing characters

Practice with hands-on exercises

For this exercise kit, you will enrich your data storyline with characters and analogies, within 30 minutes.

Instructor

Tarek Reslan

Growth Marketing Expert

Tarek is an experienced marketing strategist and speaker who has worked in digital and growth marketing for over 9 years. As Growth Tribe's senior growth marketing expert, he has trained and coached over 4,000 professionals on growth strategies across various industries. Fascinated by AI's potential in marketing, Tarek is constantly exploring its applications. His strength lies in crafting effective digital and growth marketing strategies. In his free time, he enjoys creating and sharing explainer videos on his YouTube channel. You can connect with Tarek on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: