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THIS MODULE IS PART OF THE AI FOR BUSINESS CERTIFICATE

GenAI for Text: ChatGPT and Prompt Engineering

Dive into the world of AI-driven text generation with ChatGPT. Learn how to use prompt engineering to create engaging content and boost customer engagement.
4 main lessons
1 exercise
Module length:109 minutes

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Why this module matters
Enhance Content Creation

Leverage Generative AI to create high-quality text content for many purposes.

Optimise AI Output

Use prompt engineering techniques to get the best out of large language models.

Boost Productivity

Understand how you can embed this technology in your processes for higher productivity.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Define large language models (LLMs)

  • Recognise LLM applications and limitations

  • Formulate effective prompts with prompt-engineering best practices

  • Create LLM systems with automation and integration

Practice with hands-on exercises

In this exercise kit, select a use case and utilise prompt engineering techniques to accomplish a task, within 60 minutes.

Instructor

Mauricio Bernardo da Silva

Data & AI Expert

Mauricio has worked in analytical and training roles in big tech for over five years, as well as in small companies across Europe. His diverse industry experience has given him a broad knowledge of processes and metrics, and how to efficiently utilize data to reach business goals. At Growth Tribe, Mauricio helps individuals intuitively understand complex topics and enhance their thinking and execution of data initiatives. His wide range of interests led him to study and work in music production, film, marketing, corporate training, and data science. Between art and science, Mauricio found he could mix it all by becoming a trainer in technology and data science. You can connect with Mauricio on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: