Document
THIS MODULE IS PART OF THE AI FOR BUSINESS CERTIFICATE

AI Business Strategy

Develop strategic acumen in integrating AI to drive business growth, exploring how AI aligns with organisational objectives for a competitive edge.
4 main lessons
1 exercise
Module length:126 minutes

Start Learning
Why this module matters
Align Goals

Ensuring that AI projects contribute directly and effectively with business goals to maximise ROI.

Approach It Effectively

Consider the many angles and aspects of successfully executing AI initiatives.

Anticipate Challenges

Mitigate risks and overcome challenges with proper frameworks.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Define the problem statement

  • Data infrastructure

  • Organisational infrastructure

  • Governance

Practice with hands-on exercises

Use this exercise kit to review an AI use case and its critical components, within 60 minutes.

Instructor

Nazly Santos

AI & Data Expert

Nazly Santos is a computer scientist with a master's in Data Science and a decade of expertise in AI, data integration, analysis, and visualization. She has worked as a data scientist and machine learning engineer on diverse projects across Latin America and Europe, with a strong focus on leveraging customer behavior for digital and marketing strategies. As a certified Project Manager (PMP), Nazly excels in business intelligence and data mining, covering everything from product design to budget estimation and development. She is also passionate about entrepreneurship and education. You can connect with Nazly on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: