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THIS MODULE IS PART OF THE GROWTH MARKETING CERTIFICATE

Digital Marketing Fundamentals

Understand digital marketing fundamentals, learn how to create effective customer personas, and understand the customer journey for marketing success.
2 main lessons
2 exercises
Module length:101 minutes

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Why this module matters
Data-Driven Success

Emphasising the importance of being data-driven enhances decision-making and marketing strategies, leading to better outcomes.

Understanding Customers

Building personas and customer jobs allows for more targeted marketing efforts and improved customer satisfaction.

Optimised Customer Journey

Mapping the customer journey using the pirate funnel helps streamline marketing efforts and improve conversion rates.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Learn the importance of being data-driven.

  • Build personas and customer jobs.

  • Construct a customer journey using the pirate funnel.

Practice with hands-on exercises

Map the customer journey with the pirate funnel, defining steps and metrics to enhance marketing strategies in 25 minutes

Instructor

Alain Abou Atmeh

Growth Marketing Strategist

Alain started in social media marketing during its peak and now excels in growth marketing, with a special focus on B2B strategies and AI-driven marketing solutions. He has helped several companies grow through social platforms and now specializes in email marketing, SEO, customer support, and performance marketing. Alain’s approach involves practical training and developing effective strategies for businesses. As a growth marketing trainer, he helps learners master the technicalities of digital marketing, the growth mindset, and overcoming blockers. Alain emphasizes clear, actionable advice to foster growth and innovation. Outside of work, he’s a self-taught musician, keen on sharing insights about marketing trends and music. You can connect with Alain on LinkedIn via this link.

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