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THIS MODULE IS PART OF THE DIGITAL COMMUNICATION CERTIFICATE

Building a Brand Identity

Craft a brand identity that embodies core values. Define and communicate principles that resonate, fostering strong connections and differentiation
4 main lessons
1 exercise
Module length: 162 minutes

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Why this module matters
Distinctive Presence

A strong brand identity sets your business apart from competitors, creating a unique and recognizable presence in the market.

Customer Loyalty and Trust

Consistent and authentic branding fosters trust and loyalty among customers, encouraging repeat business and long-term relationships.

Effective Communication

A clear brand identity helps communicate your values, mission, and personality, making it easier to connect with your target audience and convey your message effectively.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Understand the importance of consistency, authenticity, and a strong story in your messages

  • Tailor your messages for different audiences and to meet different business needs

  • Balance consistency and flexibility across media

Practice with hands-on exercises

Through this exercise, you'll gain some practical experience translating core brand values into digital communication messages.

Instructor

Ryan Millar

Digital Communications Expert

Ryan Millar is a Canadian-born Amsterdam-based coach and communications consultant. He leans heavily on the tools he gained as an improviser and actor to help people communicate more effectively, on the page or on the stage. He's also the host of Growth Tribe's Digital Communications Certificate course. His latest book, on the art of public speaking, is called “The Confident Presenter”. It offers people encouragement, insights, and exercises to help them become more confident, competent and comfortable when presenting. His first book, TAKE IT EASY, is full of observations and insights to help improvisers get a different perspective on their craft. You can connect with Ryan on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: