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THIS MODULE IS PART OF THE DIGITAL COMMUNICATION CERTIFICATE

Develop a Digital Communications Strategy

Create a comprehensive digital communication strategy, aligning objectives with vision, customer focus, and business needs.
3 main lessons
1 exercise
Module length: 160 minutes

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Why this module matters
Consistent Messaging

A well-developed digital communications strategy ensures consistent messaging across all digital channels, reinforcing your brand's voice and values.

Efficient Resource Allocation

Strategic planning helps prioritise efforts and allocate resources effectively, maximising the impact of your digital communication initiatives.

Adaptability and Responsiveness

A comprehensive strategy allows for better anticipation of market trends, enabling more effective responses to changes in the digital landscape.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Define the pieces and core components of a good strategic comms plan, incorporating a variety of considerations

  • Manage stakeholders, allocate resources, and organise your project

  • Develop a comprehensive, actionable strategic digital communications plan and workflow

Practice with hands-on exercises

Practice and create a content strategy plan by combining a few key frameworks into your strategic communications plan.

Instructors

Ryan Millar

Digital Communications Expert

Ryan Millar is a Canadian-born Amsterdam-based coach and communications consultant. He leans heavily on the tools he gained as an improviser and actor to help people communicate more effectively, on the page or on the stage. He's also the host of Growth Tribe's Digital Communications Certificate course. His latest book, on the art of public speaking, is called “The Confident Presenter”. It offers people encouragement, insights, and exercises to help them become more confident, competent and comfortable when presenting. His first book, TAKE IT EASY, is full of observations and insights to help improvisers get a different perspective on their craft. You can connect with Ryan on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: