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THIS MODULE IS PART OF THE SALES & BUSINESS DEVELOPMENT CERTIFICATE

Sales and Business Development Fundamentals

Explore the core aspects of sales and business development, including crafting value propositions, product knowledge, audience targeting, and market research.
4 main lessons
1 exercise
Module length:123 minutes

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Why this module matters
Revenue Growth

Understanding sales and business development fundamentals helps you drive revenue growth by effectively communicating your business value and closing deals.

Market Insights

Gaining insights from market research allows you to make informed decisions, identify trends, and understand your audience, which is crucial for successful business strategies.

Business Opportunities

Developing deep product knowledge and using effective audience-targeting techniques open up new business opportunities, enabling you to expand your market reach and grow your business.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Define the value proposition and its importance in sales and business development.

  • Understand the importance of product knowledge in sales business development.

  • Identifying key elements to focus on for audience targeting.

  • Discover strategy for valuable market research to fully grasp the business opportunity.

Practice with hands-on exercises

Use the insights from market research and audience targeting to better articulate the value proposition

Instructor

Auke Boersma

Sales and Business Development Expert

Auke is a progressive, results-driven executive with over 23 years of international experience in digital media, technology, and advertising across EMEA and APAC. He has a solid track record of managing and growing businesses in these regions, successfully launching and scaling four different startups. As the founder of Auke Boersma Consultancy, he works with a diverse portfolio of clients, helping them accelerate growth, optimize performance, and achieve their goals. Auke brings a no-nonsense, pragmatic approach to every project, fuelled by his passion for success and efficiency. Connect with Auke on LinkedIn to learn more. You can connect with Auke on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: