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THIS MODULE IS PART OF THE BUSINESS ANALYTICS CERTIFICATE

Predictive Analytics for Business

Explore machine learning types and applications, focusing on predictive modeling techniques like classification and regression.
3 main lessons
2 exercises and labs
Module length:155 minutes

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Why this module matters
Anticipating Business Challenges

Predictive analytics equips businesses with tools to use data to foresee potential challenges and opportunities.

Actionable Insights

Beyond predicting unknowns, learn how it can be used to uncover actionable insights about processes, products and customers.

Intuitively Understand Techniques

Learn the key steps of predictive analytics, and its different essential techniques.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Machine learning applications

  • Predictive modelling: Classification

  • Predictive modelling: Regression

Practice with hands-on exercises

This exercise presents a canvas to be used in machine learning projects, with emphasis on predictions, so you don't forget anything important when executing them, in just 20 minutes.

Instructor

Mauricio Bernardo da Silva

Data & AI Expert

Mauricio has worked in analytical and training roles in big tech for over five years, as well as in small companies across Europe. His diverse industry experience has given him a broad knowledge of processes and metrics, and how to efficiently utilize data to reach business goals. At Growth Tribe, Mauricio helps individuals intuitively understand complex topics and enhance their thinking and execution of data initiatives. His wide range of interests led him to study and work in music production, film, marketing, corporate training, and data science. Between art and science, Mauricio found he could mix it all by becoming a trainer in technology and data science. You can connect with Mauricio on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: