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The landscape is shifting, and new competitors are emerging. To stay ahead, you need the right growth strategies!

These strategies are key to attracting new customers and keeping your existing ones loyal. You must adapt with fresh ideas and use data insights to create seamless experiences for your audience.

It’s not just about facing challenges. It’s about rising above them and unlocking new levels of success.

Let’s explore how you can make this happen together!

In this article, we'll talk about...

Understanding the B2B Scene

The B2B Customer Journey

Get to Know Your Target Audience

Step 1: Conduct Market Research

Step 2: Build Detailed Buyer Personas

Step 3: Segment Your Audience

Step 4: Analyse Competitors

Step 5: Leverage Data and Analytics

B2B Marketing Strategies

Account-Based Marketing (ABM)

Content Marketing

Social Media Marketing

Email Marketing Campaigns

Customer Experience Transformation

Using Data Analytics for Smart Decisions

Technology and Automation


Conclusion

FAQs


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Understanding the B2B Scene

Before we look at specific strategies, let’s first understand:

What is B2B marketing? How is it different from B2C?

B2B marketing is all about businesses selling products or services to other businesses. Simple as that!

Right? Well, not really.

B2B Marketing is about building long-lasting relationships; no quick fixes here! 

B2C marketing, on the flip side, focuses on selling directly to individual customers.

Take Nike, for instance—they market their sportswear straight to you and me.

Meanwhile, Salesforce is busy promoting CRM tools to other businesses.

You see, it's all about who you’re trying to reach!

But now you might be wondering—Do they have anything in common?

They do!

Take, for example, Growth Tribe. We have courses for both individuals and businesses. This means we adapt our marketing based on the audience.

B2B and B2C marketing may seem different, but B2B can learn a lot from B2C.

Storytelling and building emotional connections are the key.

After all, even in B2B, emotions matter. ❤️ 

So, let's take a closer look at the B2B customer journey. 👇

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The B2B Customer Journey

Forbes says that B2B buyers often do around 70% of their research online before deciding.

This shows how important it is to have a strong online presence and understand your customer journey!

But what journey is the buyer going through?

Typically, there are several stages:

Awareness: The buyer becomes aware of a problem or need.

Consideration: The buyer looks for solutions and compares different options.

Decision: The buyer chooses a solution and buys it.

Easy to remember, right? Then keep these stages locked in your brain. They are crucial for your B2B strategy!

But do you know who this strategy is for?

Get to Know Your Target Audience

You need to know who you are talking to.  Know what they need and how to solve their problems. But with all this data, you might wonder—What’s the best way to sum it all up?

For that, we recommend creating a buyer persona.

Companies that meet or exceed their revenue and lead goals are 2.3 times more likely to have written buyer personas.

They also understand their audience better. And now, you will as well!

So, here’s a step-by-step guide on how to deliver the right message to the right people:

Have you done all of this already and want to dive straight into B2B growth strategies? Click here. 

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Step 1: Conduct Market Research

Dive into researching the industries and businesses that could benefit from what you have to offer.

Pinpoint their challenges, and see exactly how you can be the solution they need. Use tools like Google Trends and SEMrush! This will help you understand exactly what your audience wants.

With these insights, you can create messaging that truly resonates with their needs. By doing this groundwork, you'll set yourself up for a marketing approach that works!

Focus on questions like:

  • Who are your ideal customers?  Identify the types of businesses and key decision-makers you want to target.
  • What challenges are they facing? Determine the main pain points that your product or service can solve.
  • Where are they currently seeking solutions? Are they looking for answers online, attending industry events, or reading specific publications?
  • What are their goals? Understand what success looks like for them and how you can help them achieve it.
  • Who are your competitors targeting? Observe who your competitors are focused on, and identify potential gaps in their audience that you could fill.

Step 2:  Build Detailed Buyer Personas

After your research, it's time to define your buyer persona!

Who are buyer personas?

These are semi-fictional profiles of your ideal customers, created using real data and insights. They cover things like demographics—company size, job titles, and industries.

Plus, they dive into psychographics, like pain points, goals, and how they make decisions.

Example: A B2B SaaS company targeting marketing managers in mid-sized tech companies might create a persona like:

When creating your buyer persona, make sure you talk to your actual customers! They are the ones who have paid for your service already. 

You'll get the most insights from your actual customers. Use fun surveys or even better—interview them.

This helps you see why they chose your product or service.

And more importantly, it helps you gain a deep understanding of the problems your product or service has solved! 

💡Pro-tip for surveys: Tools like Typeform can help create easy-to-distribute surveys. With this, you can gather all the needed data way faster.

💡Pro-tip for interviews: TurboScribe makes it easy to streamline and transcribe your interviews. This helps you collect the insights you need quickly and without the hassle. 

Step 3: Segment Your Audience

Once you know your ideal customers, it's time to group them!

This could be done by grouping per:

  • Industry
  • Company size
  • Pain point

Segmenting helps you send targeted marketing messages. It ensures the right people get the right content at the right time.

Why does it work? 

When you know who your audience is, you can adjust your message to speak directly to them.

This will boost your engagement and increase conversion rates!

Instead of using a one-size-fits-all method, you can create personalised experiences. These experiences will connect directly with your audience's needs. 

It's all about smoothing the decision-making process for your audience. 

Step 4: Analyse competitors

Or should we call it, spy on your competitors ... 👀

  • Who are they trying to reach?
  • Where do they succeed?
  • Where do they fall short?
  • What gaps can you fill that your competitors aren’t addressing?

Their experience can highlight where you are missing out!

Here are the main steps to take: 

Step 1: Identify Competitors and check what keywords and strategies they use with tools like SEMrush.

Step 2: Benchmark Their Performance (e.g., web traffic, social media presence).

Step 3: Identify Gaps and define how you can differentiate your offering.

Need more information on how to conduct a competitor analysis? 

Check out this article!

Step 5: Leverage Data and Analytics

As Geoffrey Moore once said:

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.”

So you better analyse all gathered data to outshine your competition!

Use platforms like HubSpot or Hotjar to see who’s visiting your website and which content really grabs their attention.

Tools like Clearbit gather key info on your leads and prospects—things like company size, industry, and revenue.

And that's what you need!

After all these steps, you should know your target audience from head to toe.

So if you feel ready or not...

Now it's time to dive into the B2B marketing strategies!

We'll be looking at: 

  1. Account-Based Marketing (ABM)
  2. Content Marketing
  3. Social Media Marketing
  4. Email Marketing Campaigns
  5. Customer Experience Transformation
  6. Using Data Analytics for Smart Decisions
  7. Technology and Automation