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THIS MODULE IS PART OF THE BUSINESS ANALYTICS CERTIFICATE

Descriptive Analytics Fundamentals

Examine and summarise data to gain insights and understand patterns. Interpreting charts and correlations and construct a KPI tree for data-driven insights.
4 main lessons
2 exercises and labs
Module length:170 minutes

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Why this module matters
Ubiquitous and Important

Descriptive analytics is (still) by far the most common type of data work in business.

Better Decisions

It's impossible to be well-informed and make good decisions without data as the foundation.

Effective Communication

"Talking" descriptive analytics facilitates accurate communication of complex topics.

Learning Goals

A detailed breakdown of the main learning goals for this module

  • Evaluate descriptions

  • Learn to read important charts and correlations

  • Build a KPI Tree

Practice with hands-on exercises

This exercise kit contains all the instructions and examples needed for you to build your own KPI Tree in about 30 minutes.

Instructor

Mauricio Bernardo da Silva

Data & AI Expert

Mauricio has worked in analytical and training roles in big tech for over five years, as well as in small companies across Europe. His diverse industry experience has given him a broad knowledge of processes and metrics, and how to efficiently utilize data to reach business goals. At Growth Tribe, Mauricio helps individuals intuitively understand complex topics and enhance their thinking and execution of data initiatives. His wide range of interests led him to study and work in music production, film, marketing, corporate training, and data science. Between art and science, Mauricio found he could mix it all by becoming a trainer in technology and data science. You can connect with Mauricio on LinkedIn via this link.

Next Steps

Consider studying one of the following topics after you finished this module: