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What You Will Learn
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Who is this bundle for:
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With this amazing product I was able to achieve some amazing results in a short period of time
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Jane Doe
Type of person
Included with this Amazing Academy
12 Months Unlimited Access
Monthly Group Calls
Certificate of Completion
Downloadable Worksheets
Study on your own terms with 24/7 access
Online quizzes and testing with instant results
Revisit any lesson as many times as you like
Access from anywhere across multiple devices
This bundle includes the following courses:
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Sales & Business Development Certificate
Supercharge your Sales and Business Development skills! Gain strategic thinking prowess by integrating product analysis, market research, and audience insights. Unleash the power of your company's value proposition, streamline your sales process, and
Digital Leadership Certificate
Rethink business. Lead differently. Lead your team to success with a clear vision and future-proof strategies in the digital era.
Welcome to our Learning Platform
In this Onboarding Module, we’ll walk you through your course setup and guide you through a few quick tasks to set yourself up for success.
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Basic Data Visualisation Techniques
Discover different types of graphs, learn how to explore and explain data, and use decluttering and highlighting techniques to share findings clearly and powerfully.
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Conducting Research
In this module, we’ll explore the importance of both quantitative (hard) and qualitative (soft) data in understanding user behaviour.
AI for Business Certificate
Learn to understand AI and ML Fundamentals, become familiar with AI Business Strategy considerations, understand and apply generative AI in both text and visual assets and overall be aware of ethical considerations when implementing AI solutions.
AI-Powered Predictive Insights
Embrace the future with predictive analytics. Learn how to harness data-driven insights to anticipate trends, optimise strategies, and make proactive decisions.
AI for Productivity
Streamline operations and amplify efficiency using AI-powered solutions. Explore how AI can enhance productivity across various business functions.
GenAI for Design: Text Prompts and Visual Communication
Unleash your creativity in visual design with AI. Discover how AI tools can supercharge your design process, promoting innovation and artistic excellence.
AI Business Strategy
Develop strategic acumen in integrating AI to drive business growth, exploring how AI aligns with organisational objectives for a competitive edge.
GenAI for Text: ChatGPT and Prompt Engineering
Dive into the world of AI-driven text generation with ChatGPT. Learn how to use prompt engineering to create engaging content and boost customer engagement
AI and Machine Learning Fundamentals
Develop strategic acumen in integrating AI to drive business growth, exploring how AI aligns with organisational objectives for a competitive edge.
Data Visualisation & Storytelling Certificate
Tell the story of data with visuals and a narrative that cannot be ignored. Engage your audience with the power of data today and translate data into impact.
How to get your certificate
In this welcome module, we’ll guide you through everything you need to get started! First, we’ll explain how the course works, from navigating the learning modules to completing quizzes and earning your certificate. Then, we’ll share actionable tips
Presenting Analytical Findings
Develop your own presentation style, communicate analytical results clearly, and connect with your audience to motivate action and encourage data-driven decision-making.
Enhancing Data Stories with an Audience-Centric Approach
Make your data stories better by knowing your audience, adding easy-to-understand comparisons, and creating interesting characters to bring out feelings and make stronger connections.
Frameworks for Crafting Engaging Data Stories
Develop captivating narratives using the storyline framework, creating a solid foundation to communicate data-driven stories that captivate and inform audiences.
Data Visualisation and Presentation Methods
Learn how to organise data clearly and create visually engaging presentations that leave a strong impact using the principle of separation and improved slide design.
Introduction to Data Visualisation
Discover different types of graphs, learn how to explore and explain data, and use decluttering and highlighting techniques to share findings clearly and powerfully.
Business Analytics Certificate
Tell the story of data with visuals and a narrative that cannot be ignored. Engage your audience with the power of data today and translate data into impact.
Data Fundamentals Certificate
76% of business decision-makers are not confident in their ability to use data. This makes it more important than ever to get confident with data and learn to use it effectively in your work. Gain a basic understanding of data and how you can use it
Agile Project Management Certificate
Learn essential Agile methodologies and concepts to make your projects more flexible, adaptive, and customer-focused, leading to quality outcomes. Discover the power of continuous improvement, iterative planning, and adaptive execution techniques to
Project Management Certificate
Learn the methods, mindset, principles and approaches that make projects successful. Find calm in project chaos, grow in your career, and help your team create new products or drive better results in a fast, cost effective way.
Digital Product Management & Strategy Certificate
Develop an innovative product strategy that delivers strategic business value. Translate market trends and customer needs into data-driven decisions. Design and implement a product roadmap for building, launching, and improving products that succeed
Digital Communication Certificate
Make your brand stand out. Create a communication strategy that's engaging and persuasive. Learn how to create powerful messages and communicate online using data.
Web 3 Foundations Certificate
The world is changing. Learn about real world applications of blockchain technology, security practices, technology assessment, avoiding scams and Web 3 basics.
Conversion Rate Optimisation Certificate
Get more out of your website traffic by optimising your conversion rate. Start conducting proper user research, identifying conversion killers and A/B testing.
Design Thinking Certificate
Design Thinking is a way of solving customer problems using a scientific approach. It’s what turned Nike into a fashion powerhouse and what takes a user’s experience with your brand to the next level.
Growth Marketing Certificate
Become an expert in the tools, techniques and strategies that the world’s leading businesses use to grow, and drive impactful growth in your organization.
Digital Marketing Certificate
Get certified in this key skill set and learn the fundamentals of digital marketing with this self-paced course. Accelerate your career progression by adopting the skills and techniques that deliver high impact results.
Predictive Analytics for Business
Explore machine learning types and applications, focusing on predictive modeling techniques like classification and regression.
Managing Data Projects
Learn to tell projects from processes, put data plans into action, pick key data uses, and build a strong review system.
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Data Strategies
This module covers the difference between defensive, offensive and hybrid data strategies, and explain the reason why certain industries naturally gravitate towards one or another.
Making Analytics Work Through Stakeholder Engagement
Learn about data roles, teams, and engaging stakeholders. Improve collaboration and results.
Hypothesis Testing and Statistical Inference
Explore stats in action. Discover how to test hypotheses, analyse data, and run A/B tests to uncover cause-and-effect relationships.
Data Pipeline
This module will explain the critical elements of a data pipeline, from data collection, storage, transformation and analysis.
Descriptive Analytics Fundamentals
Examine and summarise data to gain insights and understand patterns. Interpreting charts and correlations and construct a KPI tree for data-driven insights.
Data-Informed Decision-Making
Cultivate a data-informed mindset, gaining the ability to classify and dissect decision-making.
Effective Presentation of Design Ideas
Learners acquire skills to present design ideas convincingly to various audiences. Identifying actionable insights and delivering compelling findings equips businesses to gain support and make informed decisions for successful design implementations.
Iterative Design
This module focuses on prototyping and user testing, enabling businesses to refine their designs iteratively. Learning usability heuristics and emotional mapping enhances user experiences and ensures successful product implementation.
Ideation Techniques for Innovation
Delve into creative ideation methods to foster innovation in business. Identifying key performance indicators and areas of opportunity helps drive novel solutions and market-leading products.
Design Thinking Fundamentals
This module explores the significance of empathy in design thinking and how it aids businesses in better understanding user needs and pain points, resulting in more customer-centric and successful products or services.
Blockchain Careers
Explore diverse career paths in the blockchain industry, discover its impact on existing sectors, and learn from real-world case studies.
Navigating Blockchain Regulation and Compliance
Understand blockchain regulation, KYC processes, code audits, and intercultural communication to ensure compliance in this module.
Blockchain Case Studies
Discover the transformative power of blockchain through real case studies in traditional banking, supply chains, remittances, and more.
Safeguarding Your Digital Assets
Learn essential security measures like 2FA, VPNs, and physical backups to protect your valuable assets in the crypto realm.
Digital Asset Risk Mitigation
Understand the high risks associated with digital assets, learn to identify scams, and gain insights from industry experts in this module.
Understanding Web3, DeFi, The Metaverse, and NFTs
Uncover the wonders of Web3, including Decentralised Finance, the Metaverse, and NFTs, and learn how businesses are leveraging these innovations.
Blockchain and Cryptocurrency Fundamentals
Explore the birth of Bitcoin, its creator, digital assets, and the fundamental concepts of blockchain technology in this foundational module.
Product Roadmap Development
Plan for success. Develop a roadmap for efficient product delivery, write user stories effectively, grasp the value of breaking down tasks, and organise requirements for optimal outcomes in business and for customers.
Product Alignment: Objectives and Key Results
Measure the success of your product and MVP linked to business and customer experience objectives.
Product-Market Fit: Prototyping, MVPs, and Testing
Make your product a hit. Create a smart product strategy, validate your product's core value with prototyping and MVPs, and adopt iterative methods for success, all while focusing on customers.
Craft the Product Mission, Vision, and Value Proposition
Shape your product's direction. Develop a clear product mission, vision, and value proposition to guide your product's purpose and resonate with your audience.
Customer-Centric Product Development
Leverage techniques to craft user interview questions and gather qualitative data. Aligning audience needs with product benefits for a compelling value proposition.
Product Management Concepts
Understand the product manager role and key concepts of product management, including competitor analysis, identifying audiences, and mastering strategic differentiation.
Scaling Complex Projects
Explore the intricacies of project complexity by diving into Agile scaling frameworks like SoS, LeSS, SAFe, and DA. Learn how to evaluate the health of agility to set your team, project, or department up for scaling success.
Agile Team Leadership and Power Skills
Learn to lead sprint reviews and retrospectives effectively and conduct goal-driven workshops for project success.
Agile Risk Mitigation and Problem-Solving
Amplify your project's success through iterative refinement. Unearth potential risks and obstructions, and adeptly apply problem-solving frameworks to pave the way for consistent success.
Agile Frameworks and Scrum Essentials
Learn the art of Agile principles, refine your understanding of user stories, prioritise projects using the MoSCoW method, and become a proficient practitioner of the transformative Agile-Scrum methodology.
Agile Project Communication and Reporting
Gain proficiency in project communication, utilising AI-generated charts, seamlessly track project progress, and ensure alignment with customer requirements.
Project Management Fundamentals
Explore essential terms, methods, and approaches in project management for a solid foundation.
Initiating Projects and Managing Stakeholders
Learn project initiation, stakeholder management, and how to align projects with business strategy for optimal outcomes.
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Project Closure, Team Dynamics, and Leadership
Learn effective project closure, how to conduct retospectives, and develop interpersonal skills for smooth team communication and collaboration.
Project Monitoring and Communication
Learn how to monitor project progress, maintain control, and foster effective project communication.
Project Planning and Documentation
Learn project planning techniques and documentation essentials to ensure smooth project execution.
Leading Project Execution
Learn resource management, how to align in projects with company culture, and define your management style to lead successful projects.
Top-Funnel Marketing: Awareness and Acquisition
Explore how to build brand awareness and attract new customers at the top of the marketing funnel, expanding your reach and generating leads.
Bottom-Funnel Marketing: Revenue, CLTV, and Virality
Understand bottom-of-the-funnel strategies, including Customer Lifetime Value (CLV) optimisation and harnessing virality for sustainable growth and increased profitability.
Mid-Funnel Marketing: Activation and Retention Strategies
This module delves into Activation and Retention, emphasising the role of the 'Wow Moment' in driving user activation and how it links to sustained customer retention, thereby fostering long-term business success.
Rapid Experimentation in Growth Marketing
Learn the steps of experiment design. Discover how to develop ideas, create tests, and analyse results. Gain the skills needed to conduct effective and insightful experiments.
Digital Marketing Fundamentals
Understand digital marketing fundamentals, learn how to create effective customer personas, and understand the customer journey for marketing success.
Data-Driven Growth Marketing
Learn about how data has changed over time, the difference between quantitative and qualitative data, and how these types of data can work together to help you analyse things better and make smarter decisions
No-Code Landing Page Creation and Optimisation
Improve website performance with the LIFT model and create code-free, conversion-centric landing pages.
Retargeting and Email Marketing Best Practices
Engage website visitors using pixels and run successful email marketing campaigns to re-engage and retain your audience.
Paid Media for Targeted Audience Engagement
Prioritise the relevant paid channels for your business, explore effective targeting strategies across different digital advertising platforms, and learn best practices for creating compelling ad copy and visuals.
Content Marketing Strategy
Improve your content strategy! Learn how to pick trending and relevant topics, amplify reach through SEO, and harness the power of organic social media channels to propel your content strategy to new heights.
Google Analytics 4 and Tag Manager
Explore Google Analytics 4, identify crucial marketing metrics, and learn measurement techniques using the latest data analysis tools to supercharge your marketing strategies.
Persuasive Digital Communication
Unlock the power of communication theory to craft compelling messages that persuade. Learn to analyse and create persuasive content in the digital era.
Develop a Digital Communications Strategy
Create a comprehensive digital communication strategy, aligning objectives with vision, customer focus, and business needs.
Building a Brand Identity
Craft a brand identity that embodies core values. Define and communicate principles that resonate, fostering strong connections and differentiation.
Data-Informed Digital Communications
Utilise data for targeted engagement. Understand and connect with your audience effectively through data-informed digital communication strategies.
Strategic Communication using Innovative Tools
Elevate digital communication with AI-driven content creation, impactful copywriting, SEO, and cutting-edge tools. Unite proven methods and emerging innovations like ChatGPT for strategic online communication.
CRO A/B Testing and Landing Page Design
Learn to test ideas, plan experiments, use A/B testing, and make effective landing pages. Discover advanced CRO methods for boosting conversions and achieving excellent outcomes.
Data-Driven Conversion Rate Optimisation
Gain the skills needed to experiment and analyse website data effectively, extract valuable insights, and make informed decisions to optimise website performance and user experience.
Conversion-Centric Website Optimisation
Optimise website functionality, implementing conversion copywriting techniques, and employing conversion design strategies to maximise user engagement and drive higher conversion rates.
Fundamentals of CRO
Identify conversion goals, analyse website pages compared to landing pages, assess visitor intent levels, and apply the GROWS process for optimal digital performance.
The Fundamentals
In this module, you will learn the fundamentals of digital marketing, including how to create personas and understand the customer journey. You will also explore essential tools and strategies to effectively reach and engage your audience online.
Reflecting and Refining
In this module, we will learn how to use data to improve your strategic communications plan. We’ll show you how to use reports to draw narratives, and how to analyse and refine your work using data analytics.
Leading Change Management
Develop proficient leadership approaches to steer successful change endeavors and adeptly handle challenges within a dynamically evolving digital environment.
Cultivating a Learning Organisation
Formulate plans for continuous learning, surmounting obstacles, recognizing the value of human resources, and investing in team capacities.
Building a Data Culture
Acquire insights into constructing a culture that relies on data, promoting understanding of data and its effective application across various teams.
Data-Driven Strategies for Business Growth
Harness the power of data to make well-informed decisions, propelling sustainable business growth and enhancing competitive advantage.
Growth Mindset and Experimentation
Cultivate a culture of constant enhancement and innovation by nurturing growth mindsets and ensuring team members feel psychologically secure to explore new avenues.
Leading an Antifragile Organisation
Discover principles and tactics that empower your organisation to thrive amid uncertainty and change, fostering agility and adaptability.
Commercial Growth and Diversification
Explore techniques for product development, market expansion, and personal growth to drive commercial success in sales and business development.
Creating a Sales Strategy
Learn the significance of sales strategies, define key elements, identify success factors, and create strategies aligned with company objectives.
Optimising Sales Pipelines with Tech & Data Analytics
Quantify your sales process and optimise your sales pipeline with CRM tools and technology.
Sales Prospecting, Pitching, and Closing Deals
Refine your sales expertise by optimising the end-to-end process, from prospect sourcing, lead qualification, pitching, to nurturing partnerships and client development.
Sales and Business Development Fundamentals
Explore the core aspects of sales and business development, including crafting value propositions, product knowledge, audience targeting, and market research.
Taught by world class instructors:
Auke Boersma
Sales and Business Development Expert
Auke is a progressive, results-driven executive with over 23 years of international experience in digital media, technology, and advertising across EMEA and APAC. He has a solid track record of managing and growing businesses in these regions, successfully launching and scaling four different startups. As the founder of Auke Boersma Consultancy, he works with a diverse portfolio of clients, helping them accelerate growth, optimize performance, and achieve their goals. Auke brings a no-nonsense, pragmatic approach to every project, fuelled by his passion for success and efficiency. Connect with Auke on LinkedIn to learn more. You can connect with Auke on LinkedIn via this link.
David Arnoux
Digital Leadership & Entrepreneurship Expert
David Arnoux is the CEO and Co-founder of Growth Tribe, where he has been a driving force behind helping over 1,000 teams acquire the digital skills necessary for growth and innovation. With a keen focus on leadership and the transformative potential of AI, David is passionate about empowering individuals and organizations through continuous learning and cutting-edge strategies. He regularly shares insights on growth, leadership, and AI advancements. Connect with David on LinkedIn to stay inspired and engage in meaningful conversations beyond this course. You can connect with David on LinkedIn via this link.
Stefan Daniëls
Stefan is the Head of Learning Studios at Growth Tribe. He is also leading the Business & Innovation pillar, by facilitating actionable and engaging live sessions. With a diverse career spanning roles as a UX Designer, Art Director, Growth Designer, and Training Director, Stefan combines his expertise in business, innovation, and learning experience design to bridge the digital skills gap. You can connect with Stefan on LinkedIn via this link.
Bernardo Nunes
Data Science Expert
Bernardo is one of our external senior data and AI experts, with over a decade of experience in teaching and coaching professionals in all aspects of data science. He specializes in combining behavioural science, data analytics, and digital solutions to predict consumer behaviour. At Workera.ai, he helps enterprises understand, develop, and mobilize their talent, focusing on innovation skills across various technical domains. Bernardo is also passionate about data visualization and storytelling, continuously improving how he presents data-driven insights. You can connect with Bernardo on LinkedIn via this link.
Tarek Reslan
Growth Marketing Expert
Tarek is an experienced marketing strategist and speaker who has worked in digital and growth marketing for over 9 years. As Growth Tribe's senior growth marketing expert, he has trained and coached over 4,000 professionals on growth strategies across various industries. Fascinated by AI's potential in marketing, Tarek is constantly exploring its applications. His strength lies in crafting effective digital and growth marketing strategies. In his free time, he enjoys creating and sharing explainer videos on his YouTube channel. You can connect with Tarek on LinkedIn via this link.
Mauricio Bernardo da Silva
Data & AI Expert
Mauricio has worked in analytical and training roles in big tech for over five years, as well as in small companies across Europe. His diverse industry experience has given him a broad knowledge of processes and metrics, and how to efficiently utilize data to reach business goals. At Growth Tribe, Mauricio helps individuals intuitively understand complex topics and enhance their thinking and execution of data initiatives. His wide range of interests led him to study and work in music production, film, marketing, corporate training, and data science. Between art and science, Mauricio found he could mix it all by becoming a trainer in technology and data science. You can connect with Mauricio on LinkedIn via this link.
Juan Venegas
Data Expert
Juan is our external Data & AI expert. He is an experienced coach in data visualisation and storytelling, data analytics, and more! You can connect with Juan on LinkedIn via this link.
Brecken Byron
Agile Project Management Expert
Brecken manages projects rooted in human-driven decision-making, results-oriented, and innovative execution. She is a certified Project Management Professional (PMP) and has led projects across multiple sectors globally, including retail technology, the non-profit sphere, and education technology. Brecken practices people-first cross-functional project management through power skills, tooling, data-driven decisions, and cultural awareness. Having lived and worked on three continents, she understands the cruciality of adaptability, being a generalist specialist, facilitating inclusive connectivity, and driving change through communicative narrative storytelling. You can connect with Brecken on LinkedIn via this link.
Jovana Tokic
Product Management Expert
Jovana, who likes to go by "Jo," is an experienced product manager and strategist with a decade of expertise in product management and leadership across various industries. She believes that product management is a creative field requiring proper creative leadership. Jo has managed technical platforms and IoT products, emphasizing that creativity, intuition, and humanity are just as crucial as intelligence, science, and skill in creating great products. Passionate about crafting and executing effective strategies, she guides teams in building customer-centric, innovative products. Join her on this exciting learning journey. You can connect with Jo on LinkedIn via this link.
Ryan Millar
Digital Communications Expert
Ryan Millar is a Canadian-born Amsterdam-based coach and communications consultant. He leans heavily on the tools he gained as an improviser and actor to help people communicate more effectively, on the page or on the stage. He's also the host of Growth Tribe's Digital Communications Certificate course. His latest book, on the art of public speaking, is called “The Confident Presenter”. It offers people encouragement, insights, and exercises to help them become more confident, competent and comfortable when presenting. His first book, TAKE IT EASY, is full of observations and insights to help improvisers get a different perspective on their craft. You can connect with Ryan on LinkedIn via this link.
Erin Grover
Web 3 and Blockchain Expert
Erin's experience in blockchain began in asset management and crypto algo funds, and she is now a Web3 and blockchain expert with a focus on impact-driven applications. She is currently dedicated to blockchain developer education, carbon markets, and smart supply chains for agriculture. Erin has conducted extensive field research on emerging DeFi markets in East Africa and India, with a strong emphasis on financial inclusion. She serves as an advisor at Dublin's AKASHA Innovation Hub, which provides incubation and acceleration for blockchain projects at various stages. Erin is passionate about creating more opportunities for financial prosperity and sustainable investment products, particularly for diverse populations and women. You can connect with Erin on LinkedIn via this link.
Kevin Hawkins
UX & UI Design Expert
Kevin Hawkins is an award-winning, multi-disciplinary design leader with over 17 years of experience in product design, UI engineering, and data visualization. Currently based in Barcelona, he has lived and worked across the USA, Europe, and Asia. Kevin has led teams at top companies like Glovo, Booking.com, and BookClub, where he managed award-winning design teams, launched innovative products, and scaled customer-centric strategies. A passionate advocate for diversity and inclusion, Kevin is also a seasoned instructor and global public speaker, committed to building inclusive, high-performing teams. You can connect with Kevin on LinkedIn via this link.
Alain Abou Atmeh
Growth Marketing Strategist
Alain started in social media marketing during its peak and now excels in growth marketing, with a special focus on B2B strategies and AI-driven marketing solutions. He has helped several companies grow through social platforms and now specializes in email marketing, SEO, customer support, and performance marketing. Alain’s approach involves practical training and developing effective strategies for businesses. As a growth marketing trainer, he helps learners master the technicalities of digital marketing, the growth mindset, and overcoming blockers. Alain emphasizes clear, actionable advice to foster growth and innovation. Outside of work, he’s a self-taught musician, keen on sharing insights about marketing trends and music. You can connect with Alain on LinkedIn via this link.
Dragos Tomescu
Data Expert
Dragos is our external Data Expert, bringing years of experience as a seasoned Data Analyst and Trainer. In a world abundant with data, Dragos prides himself on connecting numbers to narratives and insights to actions. He combines deep analytics knowledge with design thinking techniques and stakeholder management skills to deliver actionable insights. Dragos has also developed comprehensive training programs and is passionate about empowering others with the tools and knowledge they need to effectively leverage data for informed decision-making and strategic success. You can connect with Dragos on LinkedIn via this link.
Lou Benders
Content Strategy Expert
Lou is a Dutch content strategist and UX writer based in Amsterdam but living in Italy. She specializes in language services and customer journeys in tech, with a particular passion for accomplishing goals through content creation. As a senior consultant, Lou tackles everything from comprehensive strategies and content management to crafting precise microcopy. A strong advocate of remote working, she invites others to check out her workation location in the Dolomites. You can connect with Lou on LinkedIn via this link.
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This course also includes:
- Full Lifetime Access
- 30 Days Money Back Guarantee
- Free Course Workbook
- Certificate of Completion