Growth for Good & Rabo Foundation | Custom Learning Path
Enroll in this learning track and beging your journey to improving your skills.
How to get your certificate
In this welcome module, we’ll guide you through everything you need to get started! First, we’ll explain how the course works, from navigating the learning modules to completing quizzes and earning your certificate. Then, we’ll share actionable tips
Digital Marketing Fundamentals
Understand digital marketing fundamentals, learn how to create effective customer personas, and understand the customer journey for marketing success.
Data-Driven Growth Marketing
Learn about how data has changed over time, the difference between quantitative and qualitative data, and how these types of data can work together to help you analyse things better and make smarter decisions
Rapid Experimentation in Growth Marketing
Learn the steps of experiment design. Discover how to develop ideas, create tests, and analyse results. Gain the skills needed to conduct effective and insightful experiments.
Top-Funnel Marketing: Awareness and Acquisition
Explore how to build brand awareness and attract new customers at the top of the marketing funnel, expanding your reach and generating leads.
Mid-Funnel Marketing: Activation and Retention Strategies
This module delves into Activation and Retention, emphasising the role of the 'Wow Moment' in driving user activation and how it links to sustained customer retention, thereby fostering long-term business success.
Bottom-Funnel Marketing: Revenue, CLTV, and Virality
Understand bottom-of-the-funnel strategies, including Customer Lifetime Value (CLV) optimisation and harnessing virality for sustainable growth and increased profitability.