Digital Product Management & Strategy Certificate
Develop an innovative product strategy that delivers strategic business value. Translate market trends and customer needs into data-driven decisions. Design and implement a product roadmap for building, launching, and improving products that succeed in ever-evolving markets.
Here's what you'll learn:
Enroll in this learning track and begin your journey to improving your skills.
How to get your certificate
In this welcome module, we’ll guide you through everything you need to get started! First, we’ll explain how the course works, from navigating the learning modules to completing quizzes and earning your certificate. Then, we’ll share actionable tips
Product Management Concepts
Understand the product manager role and key concepts of product management, including competitor analysis, identifying audiences, and mastering strategic differentiation.
Customer-Centric Product Development
Leverage techniques to craft user interview questions and gather qualitative data. Aligning audience needs with product benefits for a compelling value proposition.
Craft the Product Mission, Vision, and Value Proposition
Shape your product's direction. Develop a clear product mission, vision, and value proposition to guide your product's purpose and resonate with your audience.
Product-Market Fit: Prototyping, MVPs, and Testing
Make your product a hit. Create a smart product strategy, validate your product's core value with prototyping and MVPs, and adopt iterative methods for success, all while focusing on customers.
Product Alignment: Objectives and Key Results
Measure the success of your product and MVP linked to business and customer experience objectives.
Product Roadmap Development
Plan for success. Develop a roadmap for efficient product delivery, write user stories effectively, grasp the value of breaking down tasks, and organise requirements for optimal outcomes in business and for customers.