Digital Marketing Certificate
Harness the power of online channels to maximise your impact. Learn digital marketing strategies and tools to turbocharge business growth online.
Here's what you'll learn:
Enroll in this learning track and begin your journey to improving your skills.
How to get your certificate
In this welcome module, we’ll guide you through everything you need to get started! First, we’ll explain how the course works, from navigating the learning modules to completing quizzes and earning your certificate. Then, we’ll share actionable tips
The Fundamentals
In this module, you will learn the fundamentals of digital marketing, including how to create personas and understand the customer journey. You will also explore essential tools and strategies to effectively reach and engage your audience online.
Google Analytics 4 and Tag Manager
Explore Google Analytics 4, identify crucial marketing metrics, and learn measurement techniques using the latest data analysis tools to supercharge your marketing strategies.
Content Marketing Strategy
Improve your content strategy! Learn how to pick trending and relevant topics, amplify reach through SEO, and harness the power of organic social media channels to propel your content strategy to new heights.
Paid Media for Targeted Audience Engagement
Prioritise the relevant paid channels for your business, explore effective targeting strategies across different digital advertising platforms, and learn best practices for creating compelling ad copy and visuals.
Retargeting and Email Marketing Best Practices
Engage website visitors using pixels and run successful email marketing campaigns to re-engage and retain your audience.
No-Code Landing Page Creation and Optimisation
Improve website performance with the LIFT model and create code-free, conversion-centric landing pages.