Digital Communication Certificate
Create a communication strategy that's engaging and persuasive. Learn how to create powerful messages and communicate online using data.
Here's what you'll learn:
Enroll in this learning track and begin your journey to improving your skills.
How to get your certificate
In this welcome module, we’ll guide you through everything you need to get started! First, we’ll explain how the course works, from navigating the learning modules to completing quizzes and earning your certificate. Then, we’ll share actionable tips
Persuasive Digital Communication
Unlock the power of communication theory to craft compelling messages that persuade. Learn to analyse and create persuasive content in the digital era.
Strategic Communication using Innovative Tools
Elevate digital communication with AI-driven content creation, impactful copywriting, SEO, and cutting-edge tools. Unite proven methods and emerging innovations like ChatGPT for strategic online communication.
Data-Informed Digital Communications
Utilise data for targeted engagement. Understand and connect with your audience effectively through data-informed digital communication strategies.
Building a Brand Identity
Craft a brand identity that embodies core values. Define and communicate principles that resonate, fostering strong connections and differentiation.
Develop a Digital Communications Strategy
Create a comprehensive digital communication strategy, aligning objectives with vision, customer focus, and business needs.
Reflecting and Refining
In this module, we will learn how to use data to improve your strategic communications plan. We’ll show you how to use reports to draw narratives, and how to analyse and refine your work using data analytics.